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This infographic by Social Media Today is a handy way to remember all the elements of content marketing. CK It’s not hard to get lost amidst the ever-expanding sea of content online. Back [...]

This piece by Chris Zilles is a good reminder that social media amplification can increase ROI from blog updates. CK In today’s digital marketing landscape, a growing number of social media [...]

 This article from Content Land is an interesting look at several trends that are making content more important than ever. CK No matter what kind of marketer you are, content matters. The reasons [...]

Automation has become essential to using social media. Otherwise, it’s too much of a chore. This is a round-up of some good tools by Social Media Today. My favorite is Buffer which [...]

This is a good starter collection of resources put together by Eyemagine. I’d add Buffer to the list. It’s my favorite scheduling tool. CK Whether you’re brand new to content [...]

Content needs to offer value to the reader to help you achieve your objectives. A content strategist (like me) can help make sure you are aligned with your goals.  This article is  great summary [...]

June 12, 2017   This round-up from HubSpot of great B2B content marketing case studies shows that it’s not just consumer marketers who can maximize the benefits of content marketing. [...]

This article by Sasha LaFerte/Content Marketing Institute offers a good overview and starting place for developing a brand style guide. CK Sometimes branding fails are caused by something getting [...]

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same [...]

NewsPodcastsDigiday +EventsCareers With ‘Game of Zones,’ Bleacher Report has entertainment ambitions Marketing https://digiday.com/marketing/what-influencer-marketing-costs/ On – 05 Jun, [...]