In Content marketing, Curated Content

Does your brand strategy incorporate thought leadership? If not, this article just may open your eyes to a few of the benefits and strategies to begin. CK

Article written by Shane Barker originally appeared on on August 14, 2018.

Write blog posts on a regular basis. The content in your blog posts should provide value to your readers. Write about topics relevant to your industry that are currently trending. Make sure that your facts are correct. You can influence others through the insights you share on these posts.

Provide a good volume of content for your audience to consume. You can even create ebooks, infographics, or conduct studies or surveys to add more credibility to your content.

For example, Richard Branson, founder of Virgin Group Ltd., regularly blogs about various issues. His writings often touch upon the core problems being faced by humanity.

Image via Virgin

Be active on social media. Your presence and following on social media lends credibility to your thought leadership. So post your ideas and engage with your audience on social media.

Create a community of followers or join various communities. You can comment on diverse issues that you are passionate about. It is a great way to showcase your authority as a subject matter expert and also build brand awareness.


Create valuable video content and publish it on your website. These should provide value to your audience. Use your expertise to solve the common problems of your viewers. Don’t forget to be creative while creating these videos.

You could also start your own podcast. The ideas and insights you share in them can help to influence your audience. Try to include content that’s relevant and insightful and be consistent in your approach. Tony Robbins is a thought leader whose podcasts attract and engage millions.

Attend public events and share your thoughts. Be authentic in your discussions at these events. These events provide ample scope to build connections with your peers. Publish press releases about these events for your audience to read.

You could also host events of your own. Invite your peers and other thought leaders from your industry and have them share their insights with your audience. You could even broadcast them online to reach a wider audience. Don’t miss an opportunity to promote such events to grab as many eyeballs as you can.

You can become a thought leader by supporting various causes that affect humanity. Showing genuine compassion and a desire to make the world better can help you earn the respect of millions. This can make people perceive your brand more favorably.

Allocate funds towards corporate social responsibility (CSR). Make sure the work you do is visible to the public. It will portray your character and the values of your company.

Companies like Apple, IBM, and Walmart have taken a number of decisions to reduce the adverse effects of their products on the environment.

Image via Apple

Take a stance on issues that you believe in. It might make you unpopular among some people for a short period of time, but stick to it. In the long run, you will be vindicated. Taking a stance shows your courage and integrity – both of which can make people perceive your brand more favorably.


Write a book about your field of expertise. Even in this digital era, a book can get you considerable attention. A book exemplifies your expertise in your niche. It makes your ideas and views trustworthy.

For example, the CEO of Microsoft, Satya Nadella has established himself as a thought leader. He regularly blogs on various subjects and has also penned a book called “Hit Refresh.”

Benefits of Thought Leadership Marketing

Thought leadership marketing can benefit your brand in many different ways. Here are a few of them:

Thought leadership marketing can help you increase your brand’s value. This may not be your primary objective, however, the trust you gain will eventually help to boost brand value. People will start to perceive you as an authoritative figure who knows their business, customers needs, and the industry well.

Not just peers and customers, but the best minds in the industry too will be attracted towards your brand. They will be eager to work with you to provide value to your customers. A highly talented team can take your business to greater heights.

With thought leadership marketing, you can get a good amount of exposure in the press. Your brand will get high visibility. This can help you increase your customer base too. This translates to more sales and greater profits.

Thought leadership marketing can help you optimize your budgets for brand building. You can cut down your spend on traditional marketing strategies. In fact, thought leadership marketing can help you promote your brand to a wider audience in a cost-effective manner. A positive word-of-mouth can help your brand reach newer heights.

Thought leadership can bring in unexpected opportunities for business development. When more people recognize your brand globally, you can expand your business in other countries easily.

A good brand reputation will make your prospects trust you which can lead to an increase in your sales. The credibility you gain through thought leadership marketing will make your brand easily recognizable.


Things to Consider in Thought Leadership Marketing

Thought leadership marketing is not an easy task. To establish yourself as a thought leader, you need to assess yourself first. These are some of the factors you need to consider:

To establish your company as a thought leader, the most important thing you need to consider is time. You need to put a lot of time to build your reputation. You must prepare yourself mentally for this. Know that you can’t become a thought leader overnight.

Patience is important if you expect fruitful results through thought leadership marketing. It takes years to gain considerable attention and influence. Without patience, you may falter and do a disservice to your cause.

In order to gain the trust of your audience, you need to be honest with them. Honesty in your acts, deeds, opinions, and truth in the content you share will lend you credibility and authority.

How to Start with Thought Leadership Marketing

After considering all of the aspects mentioned above, you may have decided to establish your company as a thought leader. Here are some ways you can start doing so.

The very first step in thought leadership marketing is to have an effective content strategy in place. You must have a clear plan about the type of content you will publish online. You must also think about how often you are going to publish content and on which channels.

If you are not in a position to manage thought leadership marketing alone, appoint a person or a team within your company to do it.

They can be a marketing expert or any other employee who has the skills and passion required for the job. Hire an expert team of content writers and post articles written by them on your blog or website.

You can also leverage influencers in your industry to gain more credibility as a thought leader. You can collaborate with relevant influencers in many different ways.

Ask them to promote your brand on their blogs and social networks or write guest posts on their websites. All of these efforts will help you grab more eyeballs and build your reputation quicker.



Thought leadership marketing provides an excellent opportunity to market your brand in this digital era. By putting in some time and effort, you can achieve success. Follow the above-mentioned strategies to establish your brand as a thought leader and grow exponentially.

Can you think of any other ways to establish your brand as a thought leader? Let me know in the comments below.

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