In Content marketing

Need a boost in your content marketing strategy? The article below shares some key resources that can help give your content a much needed facelift. CK

Article written by Katy French originally appeared in PR Daily on December 23, 2019.

Content creation is one of the biggest challenges marketers face today.

According to the 2019 Content Marketing Institute Content Management & Strategy Survey, 45% of marketers cited content production workflow as one of their biggest strategic challenges, and 44% bemoaned lack of budget.

Of course, cash is crucial, but there’s plenty you can do to elevate your content production—even with a tiny team or a barebones budget. Try this slew of handy tools (separated by category, for your convenience) to get more bang from your content marketing bucks.


For more terrific tools, check out 101 resources for writing great copy.

Data sources and data visualization



  • FlipHTML5: An e-book tool to design images, links, buttons, videos, slideshows and more.
  • Kotobee: For designing and publishing e-books.
  • My eCover MakerA simple way to create e-book covers.

Here are 101 more tools and resources for e-book design, writing and production.

Email marketing

  • Bee: Software that creates beautiful emails—quickly.
  • GetResponseHelps you craft emails, automate marketing, design landing pages and more.
  • Hubspot: The all-inclusive marketing platform for email marketing, CRM, social media management and more.
  • MailchimpElegant, easy-to-use design tools for marketing automation.
  • PoliteMail: The “internal communication platform that plugs into Outlook.”
  • SenderA free email marketing tool to create attractive newsletters.



  • Daily Infographic: A great resource for infographic inspiration.
  • InfogramHelps you create engaging infographics and reports.
  • Piktochart: A tool to create infographics, presentations and flyers.
  • Ultimate Guide to Infographics: A roundup of tips for every stage of the infographic production process.
  • Venngage: Free infographic maker—and loads of design tips and tactics.
  • VisageA handy DIY infographic tool.
  • Visme: A free infographic maker.

Inspiration and ideas

  • AlltopA roundup of the internet’s most popular stories.
  • Answer the PublicOffers content ideas around specific keywords.
  • Feedly: A tool to aggregate all your favorite publications, blogs and keywords.
  • Google TrendsA data-rich resource to explore what people are searching on Google.
  • Hubspot’s Blog Topic GeneratorA tool that brainstorms and generates topics for you.

Interactive content


  • All The Free StockFree stock images, including video, music and icons.
  • Death to StockA unique stock photo resource for creative pros looking to stand out.
  • Depositphotos: A library of vectors and images.
  • FotorA simple photo design tool.
  • GIFMakerEnables you to create animated GIFs, slideshows and video animations.
  • GiphyA fast and easy way to create GIFs.
  • Raw Pixel: A free image library with PSD mockups and vectors.
  • PexelsA collection of free stock photos.
  • PikwizardA roundup of high-quality, people-centric photos.
  • PixabayStunning free and royalty-free stock images.
  • UnsplashAdds 10 new photos every 10 days.


  • EmazeA tool to create and share presentations.
  • Google SlidesA simple way to create slides.
  • PreziFeatures designer templates and millions of reusable presentations.


  • Animaker: An easy way to make animated videos.
  • Lumen5: A tool to make simple videos in minutes.
  • Powtoon: A tool to create stunning videos and presentations.
  • RawShorts: A way to transform text into animated videos.
  • Renderforest: An online video, animation, logo and website maker.
  • Soapbox: A simple tool to create videos in-house.
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