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Looking for a few ways to up your content marketing game? The article below shares six tools that can give your content marketing strategy a quick upgrade. CK Article written by Thomas Smale [...]

Content marketing is a key component of an overall marketing plan. However, tight budgets do not necessarily mean lesser quality content. This article shares ways to create quality content while [...]

Native advertising and content marketing may overlap in concept, but they have some key differences. The article below shares what makes each unique. CK Article written by Brad Keys originally [...]

A great content marketing plan is almost meaningless without a solid plan for measuring results. The article and infographic below explain why these metrics matter. CK Article written by Pawan [...]

David Beebe, former VP of Global and Creative Content Marketing at Marriott, is a content marketing whiz. In this article, he explains what brands need to do to take their content marketing to [...]

Content marketing best practices are constantly evolving. Stay up to date by referencing the 25 sites mentioned in the article below. CK Article written by Joanna Andrews originally appeared in [...]

Content marketing serves a variety of important functions, one of which is lead generation. This article shares how to maximize lead generation through content marketing efforts without [...]

Content marketing is not a “one and done” strategy; it needs to be reevaluated and adjusted over time. This article shares a few signs that it might be time to readjust. CK Article [...]

In order to create quality content, it is sometimes necessary to call in reinforcements. The article below shares eight reasons why it may be time to hire a content marketing consultant. CK [...]

Going viral is a welcome side-effect to producing quality and engaging content. This article shares a few examples of viral-bound content. CK Article written by Joshua Nite originally appeared in [...]